Zoella’s Hot Chocolate Bar

Getting into the Christmas spirit can be hard at the best of times, with a Christmas event
booked in for the first week of September tis an early one for us.
Zoella is a youtube sensation, a vlogstar, celeblogger, virally famous – she names it, you like
it.
With over 11M Instagram followers and 5M subscribers to her youtube channel, she names
it, you like it.
Her Christmas grotto, carved into an event space in NW5 was filled with her new winter
beauty range to be sold at Boots and Superdrug during the festive period. Our hot chocolate
bar was part of the wonderland experience, the cherry on top of the v instagrammable cake.
We made our luxy Christmas cocoa with real Bournville chocolate, which gives it a shiny,
glossy and thick, top of the alps look and taste. Served steaming from Zoella’s ‘Cosy Vibes’
mug, lavished with spirals of whipped cream.
‘Interactive’ was the brief, to which we responded with mason jars filled with DIY toppings
for the creative instagrammer to design their ultimate (and most photogenic) hot choc.
The volume of choice seemed daunting for most, with giant marshmallows, edible glitter,
ginger crumb, wafer crunch, gold chocolate drops, cocoa powder stencils and popping candy
there were a few greedy casualties, our thick and gluttonous hot choc bubbling over onto
the bronze bar.
When we got back to the kitchen we realised just how interactive our guests had got,
hundreds of snaps of our hot chocolate were making their way onto celeb vloggers stories,
posts, snaps and youtube channels. We were insta – famous and it felt insta – fantastic.

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